Faced with the challenges of 2020, technology has proven
more useful than ever, from thermal imaging cameras in airports to tracking
applications, which have now become an integral part of everyday life. With
such a high degree of technological dependence, this trend is likely to
continue in the near future. We say this because there have been major changes
in consumer behavior. That is why from Fervimax we bring you some of the
fundamental technological changes that will probably happen in 2021.
Technological transformation
In 2020, retailers around the world have realized one thing:
adopt this technology or die. Companies like New York & Co, Sur La Table,
and Lord & Taylor went bankrupt because outdated business models were
built. While these business models won't go away any time soon, it would be
great if certain changes occurred, such as thermal cameras, inventory and
digital asset tracking, computer vision, etc.
In addition, companies that follow traditional approaches
must continue to move forward and offer online shopping through websites and
applications. Remember, however, that in 2021, consumer behavior and
expectations will be very different than in 2020. So you can't just offer an
online store and hope it will work on its own, but include other technologies
that will make searching and recommending is much easier and more convenient.
...
With the current health crisis and the challenges that
surround it, the shopping paradigm has changed, becoming faster and more and
more from home. Increasingly, people want to spend less time in closed
commercial spaces, such as stores and malls, or interact with another person
they do not know or trust. Others prefer not to wait and seek quick answers and
solutions.
All of this paved the way for solutions like personalized
recommendations, chatbots, and hassle-free purchasing processes. Apps like
Amazon, Spotify, and more use artificial intelligence technologies to deliver a
personalized experience, especially to their millennial customers. While this sum
has been growing in recent years, companies need to go further and explore
other possibilities, such as cashless stores, which are ideal for fighting
COVID-19 around the world.
Augmented reality glasses will be at the forefront
Tech giants like Apple, Google, Microsoft, etc. ... They are
currently developing AR glasses, also known as smart glasses or augmented
reality glasses, which will change the way we consume content. For example,
there will be no more blackouts when reading messages on the way to the office.
You can even practice, stream videos at work so no one will notice what you are
doing, or cheat on an exam. Everything in this paradigm will change.
Delivery robots that make your life easier
Over the past year, we have seen key workers risk their
lives to ensure that everyone has access to health care, food, and anything
else that is classified as "essential." Yes, robots that deliver food
and other consumer goods will soon take on the hard work of avoiding and
delivering groceries to customers.
2020 saw an increase in the number of delivery robots on
campuses and airports. They will soon become commonplace alongside other
robotic implementations such as drones. Therefore, companies must update their
operational strategy and explore ways to incorporate robotics into it.
Robotic automation of RPA processes
Due to the recession instigated by the pandemic, companies
have been forced to reduce their costs and adopt a more resilient business
model that can survive with limited resources. This includes automating
repetitive processes with software and applications. While research suggests
that RPA could result in the loss of more than 230 million jobs, it is destined
to happen and has, in fact, already begun
Online medical services
Until now, healthcare professionals have disagreed with the
idea of online diagnostics in several countries, including the United States,
but COVID-19 has changed that. Since infectious diseases have limited mobility,
an increasing number of healthcare providers are beginning to offer online
consultations.
These are known as "telemedicine solutions" and
are offered through online platforms such as proprietary applications or other
Internet-based communications. According to the Centers for Disease Regulator
and Anticipation (CDC), telemedicine visits increased by 50% in 2020.
Automation in companies
As more and more consumers endure to shop online, businesses
compete with each other to provide the best user experience. To do this, you
need to track user browsing and take action based on this data. Doing this
manually would be inefficient and time consuming. Therefore, companies must use
smart algorithms that can analyze customer psychology based on the behavior of
each customer.
In 2021, the introduction of the aforementioned technologies
could determine the success or failure of a business. So if your corporation
has not yet implemented any of these technologies or does not have the
resources to do so, please contact us. At Fervimax, we help companies of all
sizes implement solutions to grow their business.
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