In recent centuries there have stood important changes that
have affected the world: the rapid growth of technology and its rapid adoption
by companies and individuals. Singularity University in the US has determined
that they are moving from another very global linear world. This new reality
forces us to change the way we see things, how we think and how we react.
Technology has different the way people interact in both
personal and professional life (you are most likely reading this on a mobile
device, be it a smartphone or tablet). Not only must companies be prepared to
attract and retain talent and get used to these new features, but they must also
understand that their business can benefit from them.
However, you must have already heard of this, right? The determination
of this article is to highlight eight business and technology trends that
already have case studies in the market and that will impact the entire market
over the next 12 months.
The exponential growth of technology
- We will live very fast, improving increasingly accessible
technologies at a minimal cost. Therefore, better products and amenities can be
developed at a lower cost. Some examples of technologies in this growth:
artificial intelligence, 3D printing, robots and airplanes, autonomous cars,
virtual and augmented reality, bitcoin and blockchain, biotechnology, among
others.
Global Internet access
- The Internet is the main culprit for the transformations
described above and its growth continues. It took 20 years to reach the first
billion users, just five years to reach two billion, and another four years to
reach three billion. By 2020, within three years, it is estimated that more
than three billion users will be connected to the network.
These are people who
have never connected to the Internet, have never made purchases online, and
bring new ideas and demands with them. Many of them will hit the WWW in 2017 and with the new business opportunities. For example, an American company
focused on bringing affordable high-speed Internet to the world has committed
to accelerate the launch of a constellation of satellites in 2017 and 2018 to
meet this pent-up demand for these devices.
Connection
“In the 1960s, processors were a scarce resource and too
expensive for one person. Thus was born the concept of sharing, so that a group
of people could take turns accessing the same system. Today, easy access to a
computer is represented by devices connected to the Internet and to each other.
Today, many companies can connect people with people and offer things they
never thought of before, such as home automation centers with voice recognition
that play music, create to-do lists and provide weather and traffic data in
time. real.
Artificial intelligence
“Nearly unlimited access to computing power has been an
important catalyst for the great evolution of artificial intelligence. This
combination of methods and algorithms (the most prominent of which is machine
learning and one of its aspects is deep learning) points to machine learning
having the same abilities as humans, such as reasoning, planning, natural
language processing, perception, and generalization. intelligence. ... In this
sense, AI will appear in the workplace in various industries in 2017, but it
will not replace work done by humans. In this first phase, the machine will
serve to increase our cognitive abilities, especially the technology capable of
processing much more data than humans.
Industry disruption
- Next, I will use a music example. A long time ago, to be
able to listen to your favorite music at any time, you had to buy a CD with a
complete album - 80 minutes, because it was suitable for this device - and also
have a place to play it. To share this music with someone, you had to lend them
your CD, but then all aspects of this description changed. Today you have a
demand for music services and you only listen to the full album if you want.
And these radical changes are not unique to the music industry. Great advances
in technology and business applications have undermined the human experience.
And I'm not just talking about the end-user experience. The industry as a whole
will cease to exist and we are seeing more and more variations in the way we
think about and interact with products and services in almost every segment.
This brings me to the next point.
Evolution of business models
- Easy access to technology allows you to test new business
models easily and inexpensively. Great innovation happens in years, not
decades, and we move fast in weeks or months. Trillion-dollar businesses will
be established in a few months. When these new models emerge, technology
becomes a key part of the strategy, and companies must rethink their most important
skills and reinvent them. Organizations must all determine the value of their
business, such as price, and then begin to make changes in the way they sell
and charge for their products. It is not an easy move and it does not happen
overnight, but in 2017 we will see more and more companies fighting for digital culture.
Digital experience
“People are already using digital technology in their daily
lives, exchanging data with apps like Uber or Waze to get better transportation
services. At work, video messaging, applications and platforms that allow you
to manage documents, workflows and more, enable closer collaboration between
departments, no matter where each team is assigned. Therefore, the process of
creating and sharing knowledge is getting faster and faster. With all the
information produced by the sharing economy, companies need, and consumers
expect them to, identify behaviors and use them to find value in new places.
Chatbots will be adopted next year precisely because they are the answer to
this demand. People want to answer convinced questions, search for material, or
make statements in the same way they received the product or service:
digitally.
Changes in the value proposition
“Data is the driving force in arrears the next big wave of
value propositions. It is on this combination of data quality and intelligence
that companies are focusing their technology efforts to increase the power of
their networks, achieve unlimited connectivity, and use computing power to
collect, aggregate, correlate and interpret data to significantly improve the
quality of the data. life for people. life.
The main challenge is to adopt the mindset and the
acceptance process to this new changing world, since innovation and change can
happen from anywhere and at any time. In addition to focusing on their core
competencies, companies must learn to use technology as complementary knowledge
that they already have at home.
